El Buen Fin is a shopping event held annually in Mexico, with the participation of businesses from a wide variety of sectors, which carry out promotions and discounts to encourage consumption in the country. The Buen Fin generally takes place the weekend before the Mexican Revolution Day, which is celebrated on the third Monday of November.

The Buen Fin has a positive impact on e-commerce in Mexico by driving a significant increase in online sales due to attractive offers and promotions offered by online retailers. In addition, it encourages e-commerce adoption among new shoppers and generates increased visitor traffic to e-commerce websites.