Back to school is a season in which millions of students prepare to return to the classroom. Traditionally, back-to-school shopping was done in physical stores, but more and more people are choosing to make their purchases online, generating an important dynamism in e-commerce.

With changes in product demand, marketing strategies and consumer behavior, eCommerce companies must be prepared to adapt to these changing dynamics and meet customer needs effectively. eCommerce companies must be prepared to adapt to these changing dynamics and meet customer needs effectively.