Behind every trend, design and collection, there is a universe of sales strategies that allow brands and entrepreneurs to stand out and thrive in this fashion world.
In this article we will discover how businesses not only create high quality garments and accessories, but about their impact on the Mexican market and the business tactics that will lead to sales success.
Fashion landscape in Mexico
It is not surprising that e-Commerce in the fashion sector in Mexico has been growing in recent years and has become one of the favorite categories in the market.
According to the study conducted by Elogia on the behavior of e-commerce in this category, the results show that fashion has a market penetration of 42% highlighting men and women between 26 to 40 years, where women are the main consumers representing 47% while men 37%.
Preferred purchasing channels
Before making a purchase, 60% of consumers review the online store and the physical store before making a purchase decision, while 29% of people prefer to buy products in the physical store and 11% purchase via online.
Some reasons for this consumer behavior occur because they prefer to do their research Webrooming, that is, they search the Internet for product details, for example, the composition of the garment or check if the size corresponds in order to avoid returns, also compare prices between channels to know which one suits them best and in most cases because of the immediacy, people buy their product in physical store.
5 Strategies to boost your sales in the fashion industry
Now that you know how Mexicans behave before purchasing a product in the fashion category, we share with you some strategies for you to apply in your business.
Omnichannel shopping experience
The integration of physical and digital sales channels will be essential to provide a seamless shopping experience. We recommend you to make a synergy between your online and physical store strategies, i.e., each action should aim to allow customers to interact with all your channels and products.
Make collaborations
Collaborations between brands, designers and influencers will continue to be an effective way to attract new customers and increase brand awareness, you can create collections inspired by an influencer to attract the public and raise awareness of your brand.
Technology is your best friend!
Virtual reality and augmented reality are your best allies, these technologies will allow your customers to virtually try on clothes and accessories before buying them, which improves the online shopping experience and reduces the number of returns.
🎯 Another strategy that you can implement in your fashion business is Live Shopping if you do not know what it is check this article
Experience is what today is all about.
To attract customers to physical stores, you must create an attractive and experiential environment, we recommend events, demonstrations and interactive activities that can increase traffic in your store to encourage customer loyalty and begin to have a strong community.
